It seems like there’s a study for everything, and how the brain responds to unexpected surprises is among them. Researchers at Emory University and Baylor College of Medicine evaluated brain scans for activity when an unanticipated pleasurable stimuli was presented. “We find that so-called pleasure centers in the brain do not react equally to any pleasurable substance, but instead react more strongly when the pleasures are unexpected,” Emory neuroscientist Gregory Berns states. “This means that the brain finds unexpected pleasures more rewarding than expected ones.”
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